{"id":1018,"date":"2020-10-05T13:00:58","date_gmt":"2020-10-05T10:00:58","guid":{"rendered":"https:\/\/eac.ee\/?post_type=news&#038;p=1018"},"modified":"2020-10-05T13:02:13","modified_gmt":"2020-10-05T10:02:13","slug":"nordica-on-meie-vaart-saiapood","status":"publish","type":"news","link":"https:\/\/eac.ee\/et\/uudised\/nordica-on-meie-vaart-saiapood\/","title":{"rendered":"Nordica on meie v\u00e4\u00e4rt saiapood"},"content":{"rendered":"<h2><strong>Autor: Toomas Uibo<br \/>\n<\/strong><strong>Xfly turundus- ja kommunikatsioonijuht<\/strong><\/h2>\n<p><!--more--><\/p>\n<p>Uut rikkust luuakse ikka seal, kus on head \u00fchendused ja nii on see olnud Mesopotaamia aegadest peale. Lennu\u00fchendused otsustavad.\u00a0Valitsus teeb l\u00e4hiajal otsuse, kas toetada riiklikku lennufirmat. \u00dcritan pisut selgitada, millises olukorras me t\u00e4na oleme. Olgu ka alustuseks \u00f6eldud, et Nordica kontsernil puudus enne koroonakriisi igasugune vajadus t\u00e4iendavaks rahas\u00fcstiks.<\/p>\n<p>Koroonakriis on r\u00e4sinud k\u00f5ige tuntavamalt just transpordi- ja turismisektorit \u00fcle maailma. Maksumaksja rahaga p\u00fc\u00fctakse p\u00e4\u00e4sta strateegiliselt olulisi ettev\u00f5tteid, et s\u00e4ilitada v\u00f5imekus kriisij\u00e4rgselt riigina v\u00f5imalikult h\u00e4sti ja kiiresti taastuda.\u00a0Eesti lennundus on paljude jaoks nagu lonkav kerjus, kes iga natukese aja tagant k\u00e4si pikalt ees maksumaksja rahakoti poole kiikab. Tuleb t\u00f5deda, et see kujutelm tuleb paraku elust enesest ja on t\u00e4iesti m\u00f5istetav. Estonian Airi kurb l\u00f5pp ja Nordica liinide peatamine Tallinnas ei ole just need \u201dv\u00f5idud\u201d millega uhkeldada.<\/p>\n<p><strong>Lennundus otsustab investeeringuid<\/strong><\/p>\n<p>Eesti lennundus ei koosne \u00fchest lennufirmast ja seda ei saa m\u00f5\u00f5ta tema piletim\u00fc\u00fcgi edu v\u00f5i ebaedu j\u00e4rgi, see valdkond on palju suurem ja s\u00fcgavam, kui me oskame arvata. Eesti Lennundusklastri hinnangul annab t\u00e4nane lennundussektor meie SKPsse 3\u20133,5 protsenti ja ambitsioon on seda l\u00e4hima viie aasta jooksul pea kahekordistada.\u00a0See t\u00e4hendab sadu uusi, tarku ja k\u00f5rget lisandv\u00e4\u00e4rtust loovaid t\u00f6\u00f6kohti, see t\u00e4hendab mitmekordisunud eksporti ja Eesti paremat \u00fchendamist v\u00e4lismaailmaga ning meie riigi jaoks \u00fche strateegiliselt olulise kompetentsi s\u00e4ilimist. Aga r\u00e4\u00e4gime \u00fchendustest. Meie majanduse arengu jaoks on oluline, et oleksime v\u00f5imalikult h\u00e4sti muu maailmaga \u00fchendatud. V\u00e4lisinvestor ei vaata bussi-, rongi- v\u00f5i laevaliikluse graafikuid, et otsustada, millisesse riiki investeerida. Otsustavaks teguriks on just lennu\u00fchendused.<\/p>\n<p><strong>Uut rikkust luuakse ikka seal, kus on head \u00fchendused<\/strong>, ja nii on see olnud Mesopotaamia aegadest peale, kus kiirteedeks olid j\u00f5ed Tigris ja Eufrat. Meie kiirteed viivad meid v\u00f5\u00f5rlennufirmade abil suurematesse s\u00f5lmjaamadesse. Parimal juhul saab varahommikul sinna ja \u00f5htuks tagasi. Otselennud on aga need, mis loovad meile suuremat lisandv\u00e4\u00e4rtust ja hoiavad kokku reisija v\u00e4\u00e4rtuslikku aega. Aga see k\u00f5ik maksab.\u00a0Meid pole siin nii palju, et suudaksime tugevas konkurentsis piisavalt palju ja pileteid m\u00fc\u00fca, et kulusid tagasi teenida. Mastaapsed ettev\u00f5tted seda aga suudavad. See pole ainult Eesti probleem. Sarnases olukorras olevaid piirkondi on Euroopas v\u00e4ga palju ja see paneb riike ja omavalitsusi loominguliselt m\u00f5tlema, milliste vahenditega saaks kahjumlikke, kuid riigi majanduse seisukohast vajalikke liine t\u00f6\u00f6s hoida. Siin tuleb au anda l\u00e4tlastele, kes ilmselt m\u00f5istavad, et \u00fchendustele kulutatud raha tuleb riiki kaarega tagasi.<\/p>\n<p>Eesti ootus on see, et me teeniksime v\u00e4lis\u00fchenduste pealt raha.\u00a0Milline ettev\u00f5tte omanik ei tahaks kasumit? 2019. aasta s\u00fcgisel peatas Nordica oma liinid Tallinnas, sest konkurentsisituatsioon oli juba m\u00f5nda aega seal, kus pakkumine \u00fcletas tugevalt n\u00f5udluse. Hinnas\u00f5da oli t\u00e4ies hoos ja v\u00f5itja oli see, kel s\u00fcgavamad taskud.\u00a0T\u00e4nu olemasolevale grupi struktuurile, kus Nordica on nn virtuaalne lennufirma, mis tegeleb piletim\u00fc\u00fcgi, turunduse ning liiniarendusega ning tema t\u00fctar Xfly on lennuteenuse pakkuja, oli v\u00f5imalik Tallinna kommertsturult lahkuda, ilma et ettev\u00f5te oma tegevuse l\u00f5petama peaks. <strong>Kui Xfly on pagarikoda, siis Nordica on saiapood<\/strong>, mis t\u00e4hendab, et poe sulgemisel saavad pagarid saiu teistele klientidele j\u00e4tkuvalt edasi k\u00fcpsetada ja see \u00e4ri on riskivabam kui erinevate saiapoodidega pidevalt hinnas\u00f5jas olla ja raha kaotada.<\/p>\n<p><strong>Oleme oluline n\u00e4htamatu l\u00fcli<\/strong><\/p>\n<p>Eesti lennufirma ei lahkunud tegelikult kunagi Tallinnast, vaid aitas nii LOTil kui ka SASil kokku viit liini \u00fcleval hoida. Xfly on t\u00e4na v\u00e4ga oluline, kuid reisijale n\u00e4htamatu l\u00fcli Tallinna \u00fchendamisel. Vahe on selles, et Nordica kaubam\u00e4rgi asemel kannab Xfly teiste klientide logosid, kel suurem v\u00f5imekus pileteid m\u00fc\u00fca.\u00a0Koduvedajana suudame pakkuda Tallinnas v\u00e4ga konkurentsiv\u00f5imelise hinnaga lennuteenust, mis annab meile v\u00f5imaluse meelitada siia ka teisi potentsiaalseid kliente. Omaniku ootus kasumlikult toimetada on sel juhul ka t\u00e4idetud. Aktiivne m\u00fc\u00fck suurte lennufirmade suunal j\u00e4tkub ka t\u00e4na ja olen kindel, et n\u00e4eme turu taastumisel Eesti lennufirma toel uusi liine ka Tallinnas. Ka Nordica on valmis vastavas turuolukorras kalkuleeritud kommertsriski v\u00f5tma ja pealinnast liine avama.<\/p>\n<p>Kas maksumaksjal on vaja sellist ettev\u00f5tet? Vastates retooriliselt, siis maksumaksjal peaks olema vajadus iga ettev\u00f5tte j\u00e4rele, mis loob siin riigis uut v\u00e4\u00e4rtust, uusi t\u00f6\u00f6kohti ja riigikassasse k\u00fcmneid miljoneid maksutulu (2019. aastal maksis lennundussektor \u00fcle 300 miljoni euro makse riigikassasse). H\u00e4sti toimivat ettev\u00f5tet on aga kindlasti v\u00f5imalik ka edukalt erastada.\u00a0Lennundus on strateegiline valdkond \u00fchele suver\u00e4\u00e4nsele riigile.\u00a0<strong>Ilma lennunduseta oleme teiste t\u00f5ugata ja t\u00f5mmata, vaesem ja v\u00e4iksem.<\/strong> Xfly on 2019. aasta \u00fcks Eesti edukaimaid ekspordiettev\u00f5tteid, lennukite hooldusettev\u00f5te Magnetic MRO oli 2018 Eesti parim ettev\u00f5te, rahvusvaheise haardega SkySelect aitab \u00fcle maailma lennundusettev\u00f5tetel oma tootlikkust t\u00f5sta \u2013 meil on juba edulugusid, mille \u00fcle p\u00e4riselt uhkust tunda. Riikliku lennufirma kestma j\u00e4\u00e4misest s\u00f5ltub t\u00e4na ka paljude teiste k\u00f5rval\u00e4ride k\u00e4ek\u00e4ik ja seda kuni lennuakadeemiani v\u00e4lja. \u00c4rme lase m\u00f6\u00f6duval kriisil end selles valdkonnas relvituks teha ja vaatame pigem tulevikku, mitte minevikku!<\/p>\n","protected":false},"author":9,"featured_media":1019,"template":"","tax_news":[47],"class_list":["post-1018","news","type-news","status-publish","has-post-thumbnail","hentry","tax_news-lennufirma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nordica on meie v\u00e4\u00e4rt saiapood &#8211; Estonian Aviation Cluster<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eac.ee\/et\/uudised\/nordica-on-meie-vaart-saiapood\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordica on meie v\u00e4\u00e4rt saiapood &#8211; 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