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15 November 2021
by Eero Pärgmäe
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Get to know our people: Martin Hanson

Martin Hanson is Head of Marketing at Hepta Airborne. He shares some insights about his career, personal life, and advice to youngsters.

  • Why aviation at all? How did you end up working in aviation? How has the journey been so far?

Amazing technology, cutting edge software and genius level colleagues drew me in like a moth to a flame. In Hepta you never have to worry about being the smartest person in the room. I’m sitting next to a literal rocket engineer every day, how cool is that?

  • Please describe your current job. What are the main challenges and biggest professional wins?

One of the reasons I love my job is that no day is similar to the last one. On a day to day basis you can find me either flying drones with our experts, editing videos, organizing campaigns or answering journalists’ questions. The main challenge I face is the fear of drones in some places. Which is understandable seeing as the technology is somewhat new and not everyone has had experience with it. But honestly – your ordinary drone in the sky taking wedding photos or scanning infrastructure for defects is not the Predator it sometimes is made out to be. 

  • What are your 3 biggest professional goals? Which one is the most challenging and why?

If I could end drone discrimination, help Hepta to conquer the world (at least commercially) and learn some new skills in the process, I would be happy indeed. I have no doubt about the Hepta world conquest nor the new skills part, but saving the good natured drones from the unjustly bad rep needs some hard work.

  • Where can we find you during your spare time?

Seeing as I am a proud father of a four month old son, I do not understand the question. What is “spare time”?

  • What is your biggest advice to youngsters and students?

Be kind to yourself and each other, life is already difficult enough. When the situation permits it, travel as much as possible. Best experiences and lessons oftentimes lay outside of the comfort zone and familiar surroundings. And look towards STEM subjects – we have too many influencers, but not enough engineers and doctors.

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